Certificate
Our Undergraduate Certificate in Marketing Analytics is designed for aspiring professionals seeking to leverage their data skillsets for impactful marketing campaigns in the digital space.
You'll gain an in-depth insight and discover the key concepts and tools in the field of marketing analytics and its pivotal role in today's competitive landscape. You'll also dive deeper into data analysis techniques to unravel hidden trends and patterns, utilising statistical software such as Tableau, R, and Excel.
You'll then delve into the multifaceted world of data analysis, exploring customer data, market research insights, and the nuances of web analytics. Elevating your proficiency in interpreting complex data sets will help you drive impactful and result-oriented marketing decisions.
We encourage you to apply for the courses you most want to study. If you are not eligible to enter your chosen course right now, the UTAS admissions team will work with you to find the best pathway option.
Enquire online for advice on the application process and the available pathways to study at UTAS.
Domestic applicants who recently completed secondary education (in the past two years)
This course does not use ATAR or the alternative Schools Recommendation Program as part of the admission process. To be eligible for an offer, applicants must have completed the Tasmanian Certificate of Education (TCE) or an equivalent qualification.
Domestic applicants with higher education study
To be eligible for an offer, you must have:
Domestic applicants with VET / TAFE study
To be eligible for an offer, you must have completed a Certificate III or higher (or equivalent) in any discipline.
Applications on the basis of work or life experience
Applicants without senior secondary, tertiary or VET / TAFE study can complete a personal competency statement. Applicants may be eligible for an offer if they have relevant work and / or life experiences which demonstrate a capacity to succeed in this course.
Prerequisites
Nil.
Special Consideration
If your ability to access or participate in education has been affected by circumstances beyond your control, you can apply for special consideration as part of your application. We will consider a range of factors for special consideration, including economic hardship, a serious medical condition or disability.
We can only approve applications for special consideration where we are confident that you have the necessary skills and knowledge to succeed in your studies. If your application is not approved, the admissions team will work with you to find the best alternative pathway to your chosen course. Special consideration is not available for international applicants.
This course is not available to international students. Please enquire online for advice on alternative course options.
By the time you graduate, you'll learn the foundation of marketing analytics, equipping you for diverse professional paths in marketing, analytics, and related fields. Your proficiency in data analysis techniques will enable you to develop marketing strategies, understand consumer behaviour, and conceptualise market research studies. Moreover, your practical experience with industry-standard tools and software will make you an attractive candidate to potential employers.
Career paths for graduates of this course include roles such as Marketing Analyst, Digital Marketing Specialist, Market Research Analyst, Data Analyst, and Marketing Manager. You may also choose to continue your education in a related field, such as pursuing a Bachelor of business with a major in Marketing or Business Analytics.
The Undergraduate Certificate in Marketing Analytics requires the completion of 50 credit points of core units.
If you've already completed some study from either another institution or in another course at this University, it may be eligible to count towards this course. This is called Recognition of Prior Learning (RPL) or Advanced Standing. More information about RPL, including how and when to apply, is available here: https://www.utas.edu.au/study/apply/admission-requirements/recognition-of-prior-learning