Graduate Certificate in Behavioural Insights

Graduate Certificate

Policy making in business, public and NGO sectors is about a single issue - human behaviour: How to understand, predict and nudge people for better outcomes for society and the economy. There has never been a better time to study behaviour.

Key details

Degree Type

Graduate Certificate

Duration

0.5 - 2 years full-time

Course Code

C5V, 111852K

Study Mode

In person

Intake Months

Feb, Jul

International Fees

$35,450 per year / $17,725 total

About this course

Policy making in business, public and NGO sectors is about a single issue - human behaviour: How to understand, predict and nudge people for better outcomes for society and the economy. There has never been a better time to study behaviour. The last 50 years have seen unprecedented progress in behavioural insights, the science of how people choose. All major organisations are now harnessing the fruits of this 'behavioural revolution' (E&Y).

The Graduate Certificate in Behavioural Insights will provide you with the cutting edge of behavioural science applied to public policy, finance, managing organisations and consumer behaviour. In addition, you'll be able to apply behavioural science to practical contexts including formulating human-centric policy, designing behaviour nudge interventions and conducting A/B experimental trials. Our behavioural science specialists will guide you through the application of the latest insights from behavioural economics, psychology and cognitive science. The certificate will enable you to make the game-changing decisions that public and private organisations around the globe are already making.

The UK's Behavioural Insights Unit raised tax compliance by 6% by adding a single statement to the standard tax demand letter. Based on a single ad display experiment, Bing increased revenue by 12% annually. Companies that implement behavioural insights principles outperform their peers by 85% in sales growth (Gallup).

Entry requirements

For entry into the Graduate Certificate in Behavioural Insights, students must meet the following criteria:

Completion of an AQF level 7 Bachelor degree (or higher) or the equivalent overseas qualification. The qualification may be from any discipline.

In addition to the requirements for Domestic applicants, International applicants must provide one of the following:

Successful completion of English for Academic Purposes 2 at the University of Tasmania with a minimum overall score of 65% (no individual score less than 60%);
An IELTS 6.5 (no individual band less than 6.0);
A TOEFL (iBT) overall score of 88 (no individual skill below: Reading 16; Listening 16; Speaking 18; Writing 22);
A PTE Academic 58 with no score lower than 50

These tests must not be more than 24 months old.

UTAS also accepts approved Prior Studies in English (https://www.utas.edu.au/international/applying/entry-requirements/english-language-requirements)

Study locations

Hobart

What you will learn

1 Identify and explain core concepts at the intersection of economics, psychology and behavioural science, to predict their influence on individual and group behaviour, and decision making.

2 Identify the behavioural roots of social or economic problems, construct alternate solutions, and translate these solutions into a series of possible interventions to solve these problems.

3 Implement rigorous and ethical experiments to test and evaluate the efficacy of alternate behavioural intentions.

Career pathways

Acquiring behavioural insights knowledge and skills opens the path to both private and public employment. With growing numbers of respected companies and departments seeking out professionals equipped to refine business strategy and public policy. Upon graduation, you will be prepared to adapt and meet challenges in your chosen workplace or sector, with understanding of discipline-specific concepts, research strategies and communication methods to tackle challenges head on. Potential career paths for graduates include consultants, policy advisors and behavioural finance specialists.

In my 25 years of providing executive training in Europe, East Asia and Australia I have seen first-hand how behavioural science expertise can change the intellectual perspectives and career outcomes of course participants and help transform their organisations. I look forward to welcoming you to the behavioural revolution.

Dr Robert Hoffmann

Professor of Behavioural Economics, Tasmanian Behavioural Lab.

Course structure

For this Graduate Certificate in Behavioural Insights, students will complete 50 credit points - x4 12.5 credit point units from the schedule below.

Note: If a student enters the course with a background in economics, then they will be given the option to replace BEA683 Economics for Managers with an additional marketing unit (either BMA610 Digital and Social Media Marketing or BMA708 Marketing Insights into Big Data).

Please note that the units in this course included timetabled classes and that both on campus and online students are expected to attend classes at the scheduled times. For students studying online outside of Australia this may include classes outside of normal work and study hours due to differences in timezones.

University of Tasmania