Bachelor of Marketing and Communication

UniSA is ranked as a global leader in Brand Management research1. Our research in the area of marketing is recognised as above world-class2.

Allied with UniSA, The Ehrenberg-Bass Institute for Marketing Science is the world's largest centre for research into marketing. As a student, you'll have the opportunity to learn from researchers and marketing scientists who have advised some of the world's biggest brands including Google, Kellogg's and Unilever. Content taught in our communication courses is also informed by specialist research undertaken in the public communication, social media, and public relations sectors.

Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from global brands - our real-world approach to studying marketing and communication makes our degrees hyper-relevant and valued by industry. In your final year, you'll also complete a comprehensive, industry-standard communication plan that you can use to nail that next job interview.

1 AFR BOSS Magazine, April 2018 - League of Scholars2 2015 Excellence in Research for Australia (ERA)

Study a combination of courses from UniSA Online's Bachelor of Business (Marketing) and Bachelor of Communication degrees.

Equip yourself with an understanding of both the 'how' and 'why' behind consumers' digital purchasing habits, learn about eCommerce fundamentals like e-payments and order fulfilments, and explore customer relationship management (CRM) tools and tactics that help businesses of all sizes grow and scale.

Learn to develop brand communication strategies, craft media plans, build social media strategies, and create engaging content for different target audiences across a range of platforms. You'll also explore corporate social responsibility, sponsorship, and crisis communication.

Digital marketing is a strong focus in this degree. Discover why businesses are turning to online advertising (using tools like Google Ads) to reach new audiences and develop an understanding of how effective marketers quantify their success using stats and data. You'll also explore trends in mobile marketing and develop strategies to increase website traffic.

Become a social media expert

Elevate your communications career with social media skills. Learn to develop and implement social media campaigns to gain followers and create conversations with your audiences. Write engaging online content, create content calendars and develop social media schedules.

Choose the following courses as part of your elective sequence to graduate with a minor in social media:

• Introduction to social media
• Content creation for media
• Media Law and Ethics
• Social Media Engagement

A career in marketing and communication can take you in several different directions - from traditional advertising and PR through to digital marketing and social media. You may decide to pursue an analytical role, working with data to uncover insights and trends, or you could choose to focus on writing and content creation (and perhaps even launch your own business).

Marketing and communication graduates go on to work in a variety of different sectors. You could go on to work in business-to-consumer (B2C) roles in fast-moving consumer goods (FMCG) businesses, business-to-business (B2B) roles, Government departments or the private sector.

While a diverse skill set is an asset in such a fast-moving industry like marketing and communication, choosing to hone your skills will provide you with a wealth of career prospects, too - the world is your oyster!

A UniSA Online Marketing and Communication degree can help you pursue the following careers:

• Marketing and communication professional:plan, develop and produce marketing and communication materials for online and print; monitor social media activity and respond to comments and enquiries; write and distribute media releases; develop reports and track ROI for marketing and advertising campaigns; develop EDM communications and landing pages; and ensure all marketing and communication activities align with an organisation's brand style guide.
• Brand and advertising manager:plan and develop marketing strategies to increase the value and performance of a specific brand, service or product; monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered to the right customers at the right time in the right medium; and create brand style guidelines for an organisation.
• Media planner:Combine creative thinking with factual analysis to develop effective marketing campaigns; identify the best mediums for building brand awareness and increasing sales; undertake research and analyse data using specialist industry resources; identify target audiences and analyse their characteristics, behaviour and media habits; and manage client relationships.
• Digital and social media manager:build and execute social media and digital strategies; publish and edit content on a range of platforms; create editorial calendars and distribution schedules; moderate, capture and repurpose user-generated content; and continuously improve and optimise campaigns by analysing social data and metrics.
• PR coordinator:generate media coverage to help raise the profile of the organisation; deliver creative solutions and new ideas across traditional and social media; develop crisis communication strategies and manage reputation issues; and build long-term relationships with journalists, influencers and bloggers.
• Content creator and writer:develop compelling content and creative concepts for a range of marketing and communication materials including email campaigns, long-form articles, style guides, social media, written scripts, and landing pages; work closely with designers, web developers, photographers, and videographers; and use insights and analytics to continually optimise content.
• Market analyst:perform research and gather data to help an organisation market its products or services; gather data on consumer demographics, preferences, needs and buying habits; monitor and forecast marketing and sales trends, measure the effectiveness of marketing activities and strategies; and devise methods for collecting data, such as surveys, questionnaires and opinion polls.