Bachelor of Business (Tourism and Event Management)

This highly regarded degree has been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.

You will learn effective problem-solving, critical and strategic thinking, and communication skills while you study areas such as:

• festivals and events
• hospitality
• event marketing
• food and wine tourism
• tourism policy and planning
• conventions

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) - the world's leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:

• marketing for tourism, events and hospitality
• service management in tourism, events and hospitality
• destination management
• the international business environment

You can also gain valuable insight and career skills while you study, with internships in industry and exciting career-focused electives. Electives to choose from include The Hospitality Experience; Creative Tourism: Food, Wine and Festivals; and Tourism and Indigenous Peoples; or you can take part in a Business International Study Tour.

You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.

As we are the No.1 university in South Australia for graduate careers in Business and Management1, our quality teaching and experiences beyond the classroom will ensure you graduate career ready.

Between now and 2020, employment in tourism and event management in Australia is expected to grow. The availability of roles is expected to increase by:

• 2,200 jobs for conference and event organisers (or 9.5 per cent)
• 17,300 jobs for accommodation and hospitality managers (or 14.3 per cent)
• 15,600 jobs for cafe and restaurant managers (or 21.4 per cent)2

Careers to consider:

• Business development manager: working to improve an organisation's market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
• Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
• Events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
• Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
• Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
• Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties
• Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals
• Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors
• Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies

1ComparED (QILT): Graduate Outcomes Survey 2017-19 - Full-time Employment Indicator (Undergraduate). Public SA-founded universities only. 2Australian Government Department of Employment, Occupational Employment Projections 2015.