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University of Adelaide

  • 28% international / 72% domestic

Master of Marketing

  • Masters (Coursework)

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.

Key details

Degree Type
Masters (Coursework)
Duration
2 years full-time
Course Code
3CM253, 107748M
Intake Months
May, Jan, Sep
International Fees
$49,900 per year / $99,800 total

About this course

A competitive edge in marketing

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.

Study locations

North Terrace

North Terrace Campus

What you will learn

This intensive program will challenge marketing and non-marketing undergraduates alike. You will:

  • explore future-oriented marketing concepts
  • learn to make informed finance and accounting decisions
  • develop advanced strategic thinking and leadership skills
  • apply cutting-edge analytical tools and techniques
  • pursue electives aligned to your interests and career goals-from Social Entrepreneurship to Direct Wine Marketing
  • gain deep insights into international pressures and global markets.

You'll also build strong business and marketing research skills, including through a major project.

Career pathways

Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations.

You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you'll connect with partners in public relations or represent the athletic elite as a sports agent.

Your role in today's marketing environment is limited only by your imagination.










  • AACSB accredited
  • Australia's #1 University for entrepreneurship education^
  • Pathway to Higher Degree by Research

^Accreditation Council for Entrepreneurial and Engaged Universities, 2017





Course structure

To qualify for the Master of Marketing, the student must complete satisfactorily a program of study with a combined total of not less than 48 units. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.

A Research Pathway is available for those students interested in the Higher Degree by Research. The entry to this pathway will be assessed on a case-by-case basis by the Marketing Postgraduate Program Director based on a number of factors such as prior GPA, research experience, availability of supervisors etc.






Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at University of Adelaide.
82.5%
Overall satisfaction
84.2%
Skill scale
73.7%
Teaching scale
85.7%
Employed full-time
$100k
Average salary