Masters (Coursework)
A competitive edge in marketing
Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.
Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.
This intensive program will challenge marketing and non-marketing undergraduates alike. You will:
You'll also build strong business and marketing research skills, including through a major project.
Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations.
You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you'll connect with partners in public relations or represent the athletic elite as a sports agent.
Your role in today's marketing environment is limited only by your imagination.
^Accreditation Council for Entrepreneurial and Engaged Universities, 2017
To qualify for the Master of Marketing, the student must complete satisfactorily a program of study with a combined total of not less than 48 units. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.
A Research Pathway is available for those students interested in the Higher Degree by Research. The entry to this pathway will be assessed on a case-by-case basis by the Marketing Postgraduate Program Director based on a number of factors such as prior GPA, research experience, availability of supervisors etc.