Graduate Certificate in Media (Strategic Communication)

Become fluent in strategy's many 'voices'

Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board-through digital and social media, PR and brand communication.

Our Graduate Certificate of Media (Strategic Communication) will help you turn this demand into career opportunity.

Conducted over six months full-time, the degree will prepare you to take on greater responsibility in strategic communication planning, management and execution. You will graduate with:

• enhanced strategic thinking, problem-solving and decision-making ability
• refined skills in creating and tailoring strategic messaging for all key media channels
• greater understanding of the principles underlying media relationship-building
• awareness of key media channels' unique consumption drivers.

Depending on your course choices, you'll also gain high-level skills and understanding in either risk and crisis communication or brand messaging.

You'll graduate equipped to take on higher-level strategic communication roles for organisations of all kinds. From a renewable energy provider to a digital comm's agency; from a big-four business advisory to a global conservation research institute. You'll also receive advanced standing for the Graduate Diploma in Media (Strategic Communication) or Master of Media (Strategic Communication).

• Enhance your ability to tailor strategic messaging for key media channels
• Take an internship within strong industry connections
• Ranked in the Top 200 global for arts and humanities^

^ QS World University rankings, by subject, 2022