Bachelor of Marketing

An instinct for influence

Marketing is an essential part of any organisation. It's about attracting consumers, building great relationships and improving brands.

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

Our Bachelor of Marketing is highly future-oriented. You will:

• understand buyer mind-sets and behaviour
• learn modern marketing theories and research techniques
• develop business knowledge in accounting, finance, management, business statistics, and commercial law
• explore the role of customer insights, strategy, market offers and brand management
• build the advanced analytic, decision-making and people skills needed for leadership roles.

Our graduates go on to all sorts of exciting marketing careers. You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you'll innovate on social media, connect with partners in public relations or represent the athletic elite as a sports agent.