Bachelor
The Bachelor of Business (Marketing) provides you with the knowledge and skills to successfully create and manage brands that win consumers' hearts and minds using both traditional and new methods. You'll discover how to identify consumers' needs and wants, develop sound marketing plans and create marketing campaigns for real New Zealand organisations. You'll also learn how to create a social media plan and determine its effectiveness using Google Analytics.
This programme has been developed, and in some cases is being co-taught, with input from national and international business leaders. You'll get the opportunity to create and present marketing campaigns for organisations as part of your course work; our students have previously conducted online advertising campaigns (Google AdWords and Facebook advertising) for numerous New Zealand businesses.
Real business experience - Industry Internship. In your final year you'll take part in the Internship Based Learning (IBL) course where you will be in the workplace, completing a project and work tasks specifically related to your area of specialisation. At Unitec, we allow for flexible learning, so you can undertake your IBL while you complete other courses, should you choose. We will guide you through the IBL experience. You'll have an academic supervisor and we'll hold a series of useful workshops. Our marketing students intern at a wide range of organisations from retail through to hospitality and complete various projects such as developing a social media plan to organising, promoting and hosting an event.
Specialise in digital marketing. Learn the principles of digital marketing and acquire the advanced practical skills to be a digital marketing professional. We cover Search Engine Optimisation (SEO), Google AdWords, Facebook Advertising and other Pay Per Click (PPC) advertising, Inbound Marketing, and Social Media Marketing. You'll also learn about digital metrics, legislation, regulation and codes of practice so that you will know how to help brands communicate effectively with their target audiences using emerging online technologies.
HighlightsDouble majors. In a world of change and complexity, it's an advantage to have multiple skills and to be adaptable. A double major can be completed within three and a half to four years of full-time study.
Double majors widen your area of expertise and can generate a wide variety of job opportunities.
Upon successful completion of this programme you can go onto further study in Postgraduate Diploma in Applied Business or Master of Applied Business programmes.
What you will need to study this programme.
Domestic studentsYou must have completed at least one of the following:
And meet one of the English entry requirements;
Don't meet these Academic requirements?
For more information, download the programme regulations (PDF 611 KB)
International students Academic requirementsApplicants must be at least 16 years of age when they begin their studies, and they should meet the country-specific admission requirement,
And English entry requirements;
If English is not your first language, you will also need at least one of the following qualifications:
If you do not meet the English criteria above, we have a range of English Language programmes available, depending on your current level of ability.
Don't meet these Academic requirements?
For more information, download the programme regulations (PDF 611 KB)
- AdWords specialist - Advertising specialist - Brand manager - Digital marketing executive - Marketing manager - Marketing specialist - Market researcher - SEO specialist - Social media executive