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The University of Western Australia (UWA)

  • 22% international / 78% domestic

Marketing

  • Non-Award

Discover the real world of marketing that lies behind advertising jingles. Marketing has a central role in understanding what different types of people in different places across the globe want.

Key details

Degree Type
Non-Award
Duration
3 - 4 years full-time
Course Code
MJD-MRKTG
Study Mode
In person

About this course

Equally practical and theoretical, our marketing teachers are researchers who help you to understand the role of marketing, through curiosity, creativity, analysis, evidence, and innovation. We cover branding, content marketing, marketing analytics, social media marketing, and search engine marketing, to name just a few topics. You'll explore areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing. Practical projects may include developing marketing plans, implementing advertising campaigns, or conducting marketing research and developing marketing strategies. This major involves comprehensive study with some of the best marketing academics and professionals in the country. It is taught through a combination of lectures, tutorials, workshops and other in-class activities. Combined with the Business School's high-level industry partnerships, it balances theory, practice and future prospects for students looking for a career in marketing.
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Entry requirements

Admission requirements

The University of Western Australia welcomes applications from international and domestic school-leavers. If you're interested in studying this major, find out the admission details below.

Minimum entry requirements
Minimum entry requirements

Below you'll find a list of admission equivalencies for this course's Australian Tertiary Admissions Rank (ATAR).

Indonesian Sekolah Menengah Atas (SMA) - Pass of 65
  • 79
Monash University Foundation Year
  • 270
South Korean College Scholastic Ability Test (CSAT)
  • 330
Trinity College Foundation
  • 300
University of Western Australia College (UWAC) Foundation Program
  • 66
Western Australian Universities' Foundation Program (WAUFP)
  • 60
Western Australian Certificate of Education (WACE) 2016 onwards
  • 80
Below you'll find a list of admission equivalencies for this course's Australian Tertiary Admissions Rank (ATAR).
Indonesian Sekolah Menengah Atas (SMA) - Pass of 65
  • 79
Monash University Foundation Year
  • 270
South Korean College Scholastic Ability Test (CSAT)
  • 330
Trinity College Foundation
  • 300
University of Western Australia College (UWAC) Foundation Program
  • 66
Western Australian Universities' Foundation Program (WAUFP)
  • 60
Western Australian Certificate of Education (WACE) 2016 onwards
  • 80
Admission requirements
For applicants with recent secondary education, information on admission criteria is available on our entry requirements page or on the UWA Handbook for course specific requirements and prerequisites.
Admission requirements
ADMISSION REQUIREMENT
English competency

English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.

Minimum overall IELTS score of 6.5, with no band less than 6.0.

ADMISSION REQUIREMENT
English competency

Study locations

Albany

Perth

Career pathways

Careers and further study

This course opens up a world of future study pathways and career opportunities.

Career Pathways
A major in Marketing leads to careers in areas such as marketing management, advertising, sales management, digital marketing, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.
Career Pathways A major in Marketing leads to careers in areas such as marketing management, advertising, sales management, digital marketing, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.
Further Study
Students can pursue further studies at honours level or undertake a specialist master's degree such as the Master of Marketing or the Master of Business Analytics. They can also choose to complete a generalist master's degree such as the Master of Commerce or (after appropriate work experience) the Master of Business Administration.
Further Study Students can pursue further studies at honours level or undertake a specialist master's degree such as the Master of Marketing or the Master of Business Analytics. They can also choose to complete a generalist master's degree such as the Master of Commerce or (after appropriate work experience) the Master of Business Administration.
The benefits of Commerce Honours - Anya's story

Anya completed her Bachelor of Commerce in Marketing (Honours) in 2017 and has since embarked on a PhD in Marketing. We caught up with her to find out what her honours year was like and what advice she'd give to anyone considering honours in Commerce.

The benefits of Commerce Honours - Anya's story
alumni story
Andrea Bradbury - Marketing and Economics

While at UWA I studied a Bachelor of Commerce majoring in Marketing and Economics with a Business Law minor and did a semester on exchange at Copenhagen Business School. I completed the Communications Council Graduate Program in 2013 and was hired as a graduate with Meerkats, the brand leadership company, in 2014 where I continued to work as Brand Coordinator until late 2016. Following this, I moved to West Australian Ballet as part of their Marketing Team, where I've been for the past year.

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alumni story
Andrea Bradbury - Marketing and Economics

While at UWA I studied a Bachelor of Commerce (Majoring in Marketing and Economics with a Business Law Minor) and did a semester on exchange at Copenhagen Business School. I completed the

Communications Council Graduate Program
in 2013 and was hired as a Grad with Meerkats, the Brand Leadership Company in 2014 where I continued to work as Brand Coordinator until late 2016. Following this, I moved to West Australian Ballet as part of their Marketing Team, where I've been for the past year.

I was just lucky that my step into Advertising was so smooth and I've always been conscious that it often isn't that easy for others. So outside of work I've been keen to be involved in providing support for people wanting to move into the Advertising/Marketing Industry through mentoring events with year 12s at my old high school, organizing social and networking events as a Committee Member on

YoungbloodsWA
and volunteering at UWA's Markam events.

My nerdy passion is strategic thinking and creative solutions. Good brands really understand the importance of marketing strategy being at the very core of their business - in terms of understanding what it is that their company exists in the world to do. Then they use that strategy to make decisions on what products to sell, how to make them, where and how to sell them and what function their brand plays in the lives of their consumers. If time and energy were no object I truly would be the happiest person in the world to sit down with every business and talk about their strategy. I guess I would like to make a difference in the world by trying to provide businesses that add real value into the world with the tools they need to design a marketing strategy for their sustainability.

Find out more about Andrea

GRADUATE STORY
Toe the Line
Toe the Line

The benefits of Commerce Honours - Ivan's story

Ivan completed his Bachelor of Commerce in Marketing and Management (Honours) in 2018 and is now an account executive at a Perth market research company.

He shares his experiences in honours, the benefits for employment prospects and some of the challenges to be aware of.

The benefits of Commerce Honours - Ivan's story
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Course structure

Bachelor of Commerce students completing a second major in Engineering Science must complete CITS2401 Computer Analysis and Visualisation as the Level 2 option to meet the requirements of the major.

Level 1
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Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at The University of Western Australia (UWA).
70.8%
Overall satisfaction
74.7%
Skill scale
49.7%
Teaching scale
67.5%
Employed full-time
$58k
Average salary
Data source

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