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CQUniversity Australia (CQU)

  • 27% international / 73% domestic

Graduate Diploma of Marketing

  • Graduate Diploma

Designed for current or aspiring marketing professionals, this course is offered part-time and will develop your skillset and knowledge to pursue marketing management positions in any organisation. During the course, you will study a blend of management and marketing units.

Key details

Degree Type
Graduate Diploma
Duration
1 year full-time, 2 years part-time
Course Code
CM34, 105923F
Study Mode
Online

About this course

Designed for current or aspiring marketing professionals, this course is offered part-time and will develop your skillset and knowledge to pursue marketing management positions in any organisation.

During the course, you will study a blend of management and marketing units. Management units cover topics in effective business communications, managing human resources, and management while marketing units will develop your marketing competencies in service industry marketing, global business marketing, the science of consumer behaviour, and strategic marketing and metrics. You will learn to implement consumer behaviour principles to facilitate the development of successful marketing campaigns. Fundamental to any marketing strategy is discovering the opportunities and threats, and undertaking a considered analysis of the organisation's internal strengths and weaknesses. Building on previous units, you will learn how to analyse global environmental forces and how to strategically develop and manage contemporary entry, competitive and international marketing mix strategies.

You will have the opportunity to apply your theoretical knowledge and creativity to a real-world strategic marketing process, developing and implementing marketing strategies that enable organisations to respond to challenging environments.

Benefit from the flexibility to study part-time, online allowing you to access recorded lectures at a time convenient to you. You will engage with your course leaders and peers through online discussions, forums and video.

Designed with flexibility in mind, upon completion of the first four units, you will be eligible to satisfy the interim or exit award of the Graduate Certificate of Management. Upon completion of the Graduate Diploma of Marketing, you will be eligible to pathway into the Master of Business Management with credit for eight units.

Entry requirements

To be eligible for entry into this course, applicants must hold:
  • A completed Australian Qualifications Framework (AQF) equivalent Bachelor degree, or higher equivalent qualification.

English Language Proficiency Requirements

If you were not born in Australia, Canada, New Zealand, United Kingdom, Ireland, South Africa or United States of America, you are required to meet the English Language Proficiency requirements set by the University. Applicants are required to provide evidence of completion of:
  • A secondary qualification (Year 11 and 12, or equivalent), or
  • An Australian Qualifications Framework (AQF) diploma level qualification, or
  • Bachelor level qualification study for a period of at least 2 years full time with a minimum overall GPA 4.0

completed with Australia, Canada, New Zealand, United Kingdom, South Africa, Ireland, or United States of America, which will meet the English proficiency.

If you do not satisfy any of the above, you will need to undertake an English language proficiency test and achieve the following scores:
  • An International English Language Testing System (IELTS Academic) overall band score of at least 6.0 with a minimum 5.5 in each subset; or
  • Test of English as a Foreign Language (TOEFL) - Requires 550 or better overall and minimum TWE score of 4.5 (Paper Based Test), or 75 or better overall and no score less than 17 (Internet Based Test); or
  • Pearson Test of English Academic (PTE Academic) - Requires an overall score of 54 with no sub-score less than 46; or
  • An Occupational English Test with Grades A or B only in each of the four components.

English test results remain valid for no more than two years between final examination date and the date of commencement of study, and must appear on a single result certificate.

International Students should visit
http://www.cqu.edu.au/international
for further information.

Each student will be assessed individually.
Security Requirements

No specific security requirements exist for this course.

Health Requirements

No specific health requirements exist for this course.

Assumed Knowledge

No specific recommended study beyond the entry requirements is required.

Study locations

Online

Career pathways

This degree is suitable for students either currently, or hoping to be, working in the area of marketing. The course will provide you with the skills, knowledge and tools you require to be successful in this area, and will give you the confidence to work effectively in a management capacity within an international organisation. Particular areas of focus within this course include service industry marketing, the science of consumer behaviour, global marketing, marketing metrics, and strategic marketing.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at CQUniversity Australia (CQU).
76.8%
Overall satisfaction
82.1%
Skill scale
66.5%
Teaching scale
89.7%
Employed full-time
$100k
Average salary