Master of Business Administration (Digital Business Applications)

Masters (Coursework)

As a specialisation within the Master of Business Administration program, this course combines essential management studies with a sequence of units in the application and management of digital business applications.

The program of study includes the building blocks of business...

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Key details

Degree Type

Masters (Coursework)

Duration

2 years full-time, 4 years part-time

Course Code

103497B

Study Mode

In person

About this course

As a specialisation within the Master of Business Administration program, this course combines essential management studies with a sequence of units in the application and management of digital business applications.

The program of study includes the building blocks of business management with units in finance, economics, marketing, organisational behaviour, strategy, entrepreneurship, leadership and ethics. From this foundation, the MBA exposes students to cutting-edge units exploring digital business applications, blockchain applications, e-commerce, data management, data analytics.

Entry requirements

An Australian bachelor's degree (or equivalent qualification, including an overseas qualification); or

An Australian graduate certificate or graduate diploma in business.
Find out if your overseas qualification is recognised and meets the Entry Requirements.

Please refer to English Language Requirements

Study locations

Hobart Campus

Sydney Campus

Career pathways

The Master of Business Administration (Digital Business Applications) programme equips graduates with specialised skills for navigating the digital landscape. It prepares them for careers at the intersection of business and technology, where digital innovation is essential. Graduates are well-suited for roles such as digital consultants, e-commerce managers, digital marketing specialists, technology strategists, and data analysts. The programme emphasises areas such as digital transformation, data analytics, e-commerce strategies, digital marketing, and technology management. With a strong foundation in business fundamentals and expertise in digital technologies, graduates are poised to drive organisational success in the digital age.

Career possibilities include:

Financial Analyst
Data Specialist
Data Analytics Manager
Digital Banking Manager
Account Executive
Chief Digital Officer
Chief Executive Officer
Chief Operating Officer
Executive Project Manager
General Manager
Project Manager