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Master of Marketing

  • Masters (Coursework)

The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master's level and develop the skills for a professional marketing role.

Key details

Degree Type
Masters (Coursework)
Course Code
AK1045
Study Mode
In person, Online
Intake Months
Mar, Nov
Domestic Fees
$29,466 total
International Fees
$53,100 per year / $54,819 total

About this course

The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master's level and develop the skills for a professional marketing role.

Entry requirements

Minimum entry requirementsIf you have New Zealand qualifications
  • Must have completed a bachelor's degree (in any discipline) with a B- grade average or higher in courses at level 7 or equivalent

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If you have qualifications from another country

See entry requirements for students from other countries. Select your country from the dropdown menu.

Select country

Accepted qualification:

Bachelor's degree (in a relevant professional subject)
Accepted undergraduate qualification duration:

Minimum 3 years
Accepted subject majors:

n/a

Minimum scores

Percentage:
minimum 65%
Degree classification:
n/a
Letter criteria:
B-
GPA 10 point scale:
6.5 (in final year)

Accepted qualification:

1. Diploma IV-Sarjana sains terapan AND / OR
2. Sarjana (SI)
Accepted undergraduate qualification duration:

4 years
Accepted subject majors:

n/a

Minimum scores

Percentage:
65-69 (final year)
Degree classification:
n/a
Letter criteria:
B- (final year)
GPA 4 point scale:
2,70 (final year)

Accepted qualification:

Bachelor's degree
Accepted undergraduate qualification duration:

Minimum 3 years
Accepted subject majors:
n/a

Minimum scores

Percentage:
65 (final year)
Letter criteria:
B- (final year)
GPA 4 point scale:
2.6 (final year)

Accepted qualification:
1. Bachelor's degree from prestigious university awarded up to 2022 AND / OR
2. Bachelor's degree awarded from 2022 with an entry qual of Year 12 AND / OR
3. Bachelor's degree from Section 1 institute as per NOOSR AND / OR
4. Doctor of Medicine/Juris Doctor/Bachelor of Laws AND / OR
5. Doctor of Dentistry/Optometry/Veterinary Medicine
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a

Minimum scores

GPA 4 point scale:
2.6 (final year)
GPA 1 (Excellent)-5 point scale:
2 (final year)

Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 4 years
Accepted subject majors:
n/a

Minimum scores

Percentage:
77% (final year)
Letter criteria:
B- (final year)
GPA 4 point scale:
2.7

Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a

Minimum scores

GPA 10 point scale:
6.5 (final year)
GPA 4 point scale:
2.6 (final year)

If your country is not listed, view our general entry requirements for postgraduate programmes

English language requirements
  • IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.

English language requirements

IELTS may be waived (at the discretion of the Programme Director)
  • For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
  • For a student who has lived and/or worked in an English speaking environment for 3 years
Contact us to find out more

Email business.postgrad@aut.ac.nz
Phone +64 9 921 9906

Study locations

City Campus

Distance

Online

Career pathways

  • Marketing
  • Sales
  • Brand management
  • Business development
  • Market analysis

Course structure

The Master of Marketing is taught over three 10-week trimesters. Each trimester includes 10 weeks of teaching with exams scheduled in weeks 11 and 12.

You must successfully complete 180 points. All courses are 15 points unless stated otherwise. As part of the Master of Marketing you complete an applied project that addresses a contemporary topic in marketing.

You can choose how many courses you take to fit around work demands and personal commitments, provided you complete the qualification within four years. You can continue working full-time while completing your Master of Marketing part-time.

Courses you studySkills you will develop

The outcomes for graduates of the Master of Marketing are outlined in the Graduate Profile below.

Graduate Profile

[PDF, 118.9 KB]