Master of Business (Marketing Specialisation)

• Accounting
• Information Systems
• Economics
• Finance
• International Business
• Management
• Sport Leadership and Management

• Bachelor of Business (Honours)
• Postgraduate Certificate in Business
• Doctor of Philosophy

To graduate with a Master of Business in Marketing, you must successfully complete 180 points from:

• Specialisation courses
• Research methods courses
• Research OR Research and electives

• MKTG806 Consumption and Consumer Behaviour (15 points)
• MKTG810 Contemporary Marketing Theory and Practice (15 points)

• BUSS823 Qualitative Research Design and Analysis (15 points)
• BUSS824 Quantitative Research Design and Analysis (15 points)

• BUSS990 Thesis (120 points)

• BUSS998 Thesis (90 points)
• Elective courses - 30 points

If you choose the 90-point thesis you need to complete 30 points of electives chosen from the Master of Business or another postgraduate degree with the approval of the programme director.

In some cases, a dissertation (60 points) can be completed instead of a thesis, depending on your pathway, with the approval of the programme director.

You can only enrol in the research component if you achieve a B- grade average or higher in your courses, have an approved research proposal, and supervision is available for your research.