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Bachelor of Business - Marketing Major

  • Bachelor

Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.

Key details

Degree Type
Bachelor
Duration
3 years full-time
Study Mode
In person, Online

About this course

Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.

New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.

Talk to us about your study options

Thinking about studying business at AUT? Book a time with us to discuss your study options.

Book a session

Study locations

City Campus

South Campus

Online

Career pathways

  • Market insights analyst
  • Customer experience and insights researcher
  • Sales account manager
  • Advertising agency planner
  • Brand manager
  • Marketing co-ordinator
  • Business development manager
  • Product buyer
  • Shopping centre manager
  • Customer relationship manager
  • Omni-channel communications manager

Find out more about industry trends, job descriptions and what employers may be looking for.

Marketing, Advertising, Retailing and Sales Careers