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Bachelor of Arts (Event Management Major)

  • Bachelor

A great event can generate positive publicity, create loyal clients and leave lasting memories. Event managers are the people behind these events. This major prepares you for a career in event management.

Key details

Degree Type
Bachelor

About this course

A great event can generate positive publicity, create loyal clients and leave lasting memories. Event managers are the people behind these events. This major prepares you for a career in event management.

Career pathways

Other majors in the Bachelor of Arts

*This major focuses on New Zealand Sign Language and developing the skills to become a Sign Language interpreter. It doesn't include the option to include courses from different subjects.

Course structure


With this major you develop the skills for a career in event management. As part of your degree, you can include courses from related disciplines like business, public relations, hospitality, tourism, psychology, languages, and sport and recreation.

Apart from the courses below you also need to complete courses from your second major, your chosen minor(s) or electives.

Core courses

All Bachelor of Arts students need to complete core courses that help you develop transferable skills and support your work in all other courses in the degree.

Complete one course from each of the following clusters. Each cluster aligns with one of the United Nations Sustainable Development Goals.

Partnerships and Reduced Inequalities

Peace and Justice, Climate Action and Economic World

Sustainability, Health and Wellbeing

Quality Education, Gender Equality and Reduced Poverty

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Workplace experience is an important part of your degree, and the Work Integrated Learning course is the final part of your degree. This is a supervised work placement related to your major(s), for an organisation of your choice. It's a great way to get industry experience while still being able to get feedback from AUT lecturers, and for many of our students this workplace experience also leads to a job offer.

Projects you can undertake include competitor analysis, social media networking and promotion, event planning and execution, post-event evaluation, event design and marketing.

Recent placements included:

  • YMCA Rise Up - Youth Fashion to New Zealand Fashion Week
  • Artweek Auckland
  • Auckland Tourism Events and Economic Development (ATEED):
  • Diwali Festival
  • Total Sport: Trail Running NZ
  • Our: House Events (dance parties)
  • Whoa Studios and The Grounds
  • Villa Maria Event Team
  • XPO Exhibitions
  • ICE Events
  • Compass Dance Company

You could also take the Foundations in Research course if you're considering continuing into postgraduate study.

Want more info about work integrated learning at AUT?

Read more about workplace experience in AUT programmes, how it works and why it's so beneficial when you start your career.

Workplace experience in AUT programmes

Event management major courses

If you're majoring in event management, this is the main subject area you specialise in. It makes up one third of your degree and consists of eight event management-related courses you study throughout your degree.

Year 1 courses

Complete the following course:

And one of the below courses:

Year 2 courses

Complete the following courses:

Year 3 courses

Complete the following courses:

Build your degree

Use our online tool to build your own degree and see what your three years of study could look like.

https://www.aut.ac.nz/courses/bachelor-of-arts/event-management-major

Skills you will develop

The outcomes for graduates of the Bachelor of Arts in Event Management are outlined in the Graduate Profile below.

Graduate Profile

[PDF, 602.2 KB]