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Graduate Diploma in Marketing and Sales

  • Graduate Diploma

Gain the knowledge and skills to help businesses, and yourself, stand out in the crowd

Key details

Degree Type
Graduate Diploma
Duration
1 year full-time
Course Code
CH4003-STRU

About this course

We live in a competitive marketplace with goods, services and experiences constantly promoted and sold. This qualification will give you an advanced understanding of the art of marketing in today's fast-paced, ever-changing commercial landscape.

You'll gain knowledge and skills in marketing management and strategy, including marketing planning, customer experience, B2B marketing, sales and communication, as well as international marketing and contemporary marketing issues.

Additionally, you'll channel the knowledge and skills you acquire into a practical industry project for a local business or organisation, in which you'll address business issues or advance business opportunities.

Part-time up to 4 years.

Career pathways

By the end of this programme you will have developed the skills and knowledge in sales and marketing and can apply for jobs in sales and marketing management, retail management, marketing research, market analysis, advertising, public relations, global business and multinational corporations.