<div>Contrary to popular belief, marketing is much more than just selling or advertising.A well-considered marketing strategy helps to build strong, memorable brands that will stand out from the competition and generate steady sales for a business.Marketing is all about satisfying customers' needs, wants and latent desires. A company's ability to create superior value for customers is key to business success.Ultimately, marketers decide which products and services an organisation should offer, to which target customers, at what price, using the most suitable promotion channels.Learn about the psychology of customers and what drives their purchase decisions, how to segment and target markets; and the impact of global mega-trends such as mass personalisation, health and wellbeing, and sustainability.You will also develop skills in conducting market research to gain fresh insights, and how to write a marketing strategy.If you're creative, insightful, and interested in the latest trends and technology, this course may be a good fit for you.Internationally recognisedWaikato is ranked in the world's top 251-300 universities for Business &amp; Management Studies in the prestigious QS World University Subject Rankings 2020.You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.</div>

Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.

Graduate Certificate in Marketing

<div>A career in Human Resource Management is all about selecting the right people; then training, developing and motivating staff to improve their individual performance and build a positive team culture.You'll be involved in all areas of staff recruitment, salaries, employee benefits, training programmes, managerial behaviour and staff productivity.You'll also learn about employment relations laws, health and safety, work-life balance, organisational culture, and managing conflict, negotiation and diversity in the workplace.Students are encouraged to apply HR professional practice to address real situations in the workplace,If you're organised, enjoy problem-solving, meeting new people and work well in teams, then Human Resource Management may be the right career for you.Internationally recognisedWaikato is ranked in the world's top 251-300 universities for Business &amp; Management Studies in the prestigious QS World University Subject Rankings 2020.You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.</div>

Learn how to get the best out of an organisation's most valuable asset - its talented employees. Human Resource Management will help you understand how to recruit, develop and motivate employees for the long-term success of a company. This short course can also provide a pathway to further study.

Graduate Certificate in Human Resource Management

<div> Overview Overview The Master of Philosophy aims to expand knowledge beyond the undergraduate honours or postgraduate diploma level, culminating in a research thesis. Upon completion of a master by research degree, you may apply to be considered for entry into a Doctor of Philosophy (PhD) program. A higher degree by research differs from other postgraduate degrees in that at least two-thirds of the study program must involve research. Although some coursework units may be required, the main part of your work will be in the form of a thesis written under the guidance of a supervisor and associate supervisor(s). Your thesis must, in the opinion of the examiners, be a substantial original contribution to the knowledge or understanding of any field through the discovery of new facts, the formulation of theories or the innovative reinterpretation of known data and established ideas. It must also demonstrate your capacity to conceive, design and complete independent research. The Master of Philosophy (MPhil) is offered by most schools and departments across Curtin. Each subject area has its own CRICOS code. For further information, please contact the Graduate Research School. Why research at Curtin Curtin is widely recognised for applied research firmly focused on solving real-world problems. Underpinning our research endeavours are strong partnerships with industry, business and government, which result in outcomes that greatly benefit the broader community locally, nationally and globally. Our international reputation for being a strong partner in industry-driven research ensures our graduates enjoy outstanding opportunities to become innovators in their fields. What you'll learn <ul> <li>demonstrate mastery of theoretical knowledge and reflect critically on that knowledge and its application</li> <li>investigate, analyse and synthesise complex information, problems, concepts and theories and apply established theories to different bodies of knowledge or practice</li> <li>generate and evaluate complex ideas and concepts at an abstract level</li> <li>design, use and evaluate research and research methods</li> <li>present a coherent and sustained argument and to disseminate research concepts, plans and results to the general community, peers and the national and international research community</li> <li>design, evaluate implement, analyse, theorise and disseminate research that makes an original contribution to knowledge and/or professional practice</li> </ul> 
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The Master of Philosophy aims to expand knowledge beyond the undergraduate honours or postgraduate diploma level, culminating in a research thesis. Upon completion of a master by research degree, you may apply to be considered for entry into a Doctor of Philosophy (PhD) program.

Master of Philosophy (Marketing)

<div>Public relations professionals plan and deliver communication strategies for private companies, government departments and non-profit social enterprises to influence people's attitudes and promote behavioural change.They are highly effective networkers who act as a crucial link between an organisation and its key stakeholders, such as the local community, customers and corporate shareholders.They also look after their clients' social media accounts, organise events, write media releases and corporate documents, and work closely with journalists to manage media publicity.PR professionals can also get involved with crisis and issues management, lobbying government ministers, sponsorship and fundraising, and employee relations.The assignments for this short course are highly practical. So if you enjoy writing and talking to people, and love framing ideas in engaging ways, then a career in public relations could be a good fit for you.We encourage our PR students to get involved with the Management Communication Students' Association (MCSA), an award-winning student club that organises regular activities.Internationally recognisedWaikato is the only university in New Zealand - and one of only four outside the United States - whose Public Relations programme is certified by the Public Relations Society of America (PRSA). This is your guarantee of a world-class learning experience, as the PRSA sets the gold standard for PR education.We're also ranked in the world's top 250 universities for Communication &amp; Media Studies in the QS World University Subject Rankings 2023.You'll be studying at Waikato Management School, which is New Zealand's number one ranked business school in the Times Higher Education World University Subject Rankings, in both 2022 and 2023.Waikato is also ranked in the top 1% of all business schools globally with our prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB.</div>

Get the industry-ready skills you need with this short course in public relations. Learn how to express your ideas more persuasively, help organisations enhance their public reputation, organise events, pitch stories to journalists, and build relationships with key stakeholders.

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Master of Philosophy (Marketing)
Masters (Coursework)

Graduate Certificate in Human Resource Management
Graduate Certificate

Graduate Certificate in Marketing
Graduate Certificate

Graduate Certificate in Public Relations
Graduate Certificate

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Master of Philosophy (Marketing)Masters (Coursework)

Graduate Certificate in Human Resource ManagementGraduate Certificate

Graduate Certificate in MarketingGraduate Certificate

Graduate Certificate in Public RelationsGraduate Certificate

Master of Philosophy (Marketing)
Masters (Coursework)

Graduate Certificate in Human Resource Management
Graduate Certificate

Graduate Certificate in Marketing
Graduate Certificate

Graduate Certificate in Public Relations
Graduate Certificate