<div> <strong>Overview</strong> <strong>Overview</strong> <p>If design is your passion, this flexible degree offers a number of exciting majors that will develop your practical skills in a global context, so you can take your career anywhere in the world.</p> <p>Throughout the three-year program, you will learn through project-based activities and have the opportunity to work with students from other disciplines, mirroring a real industry environment.</p> <p>You'll use industry-standard equipment and software, and graduate with a comprehensive portfolio that demonstrates your skills to future employers.</p> <strong><strong>Customise your Design degree</strong></strong> <p><strong>STEP 1: CHOOSE YOUR MAJOR</strong></p> <p>Select an area that inspires you:</p> <ul> <li>Advertising and Design</li> <li>Animation and Game Design</li> <li>Design Innovation and Fabrication</li> <li>Digital Experience and Interaction Design</li> <li>Fashion Design</li> <li>Graphic Design</li> <li>Photography</li> </ul> <p><strong>STEP 2: CHOOSE YOUR SPECIALISATION</strong></p> <p>Choose a Design specialisation*</p> <ul> <li>Animation and Game Design</li> <li>Creative Advertising Design</li> <li>Digital Design</li>
<li>Fashion Design</li>
<li>Graphic Design</li>
<li>Illustration</li>
<li>Photography</li>
</ul>
<p>*You must choose a different Design specialisation to your major.</p>
<p><strong>STEP 3: COMPLETE YOUR DEGREE STRUCTURE</strong></p>
<p><strong>Option 1:</strong> <strong>Choose a second Design specialisation </strong></p>
<p>Choose a second Design specialisation from the list in Step 2.</p>
<p><strong>Option 2: Choose a non-Design specialisation</strong></p>
<p>Choose a specialisation in another area to gain expertise in a second field. </p>
<p>See the full list of specialisations.</p>
<p><strong>Option 3:</strong> <strong>Choose four electives</strong></p>
<p>Choose four elective units in your area of interest in which you meet the unit prerequisites.</p>

                
                    
                                        <strong>How this course will make you industry ready</strong>

                
                <p>In your final year, you will be complete a capstone unit. You will explore interdisciplinary themes through the creation of design-focused projects, and benefit from strong links with industry across the design majors. The networks and skills you'll develop in this unit will ensure you graduate industry-ready.</p>
                            
                        
                            <div>
                                    <strong>What jobs can the Design course lead to?</strong>

                    <ul>
<li>Graphic designer</li>
<li>Fashion designer</li>
<li>Electronic game developer</li>
<li>Creative director</li>
<li>Illustrator</li>
<li>Photojournalist</li>
<li>Photographer</li>
<li>Design educator</li>
<li>Entrepreneur</li>
<li>Production manager</li>
</ul>
                                
                                            </div>
        
                
                    <strong>What you'll learn</strong>
            <ul>
                                    <li>apply discipline knowledge to critically review, analyse, consolidate and contribute to evidence-based practice in their chosen design discipline</li>
                                    <li>demonstrate cognitive and technical skills in both a broad understanding of design and with depth in at least one discipline</li>
                                    <li>use and discern between a range of design technologies and media platforms in the production of design-based solutions</li>
                                    <li>demonstrate effective visual, spoken, written and technical communication appropriate to their chosen design discipline and apply effective self-directed learning skills</li>
                                    <li>demonstrate personal awareness of a design specific practice and sustain an engagement with contemporary practices, technologies and the creative industries</li>
                                    <li>develop a predictive overview of future trends that will influence design and design practices</li>
                                    <li>recognise the importance of social, ethical and cultural diversity and consider local and international perspectives in design activities, studio practice and production</li>
                                    <li>demonstrate how intercultural awareness and understanding impacts on personal and professional skills and on the ability to lead</li>
                                    <li>work independently and collaboratively on design projects and respond to project demands</li>
                            </ul>
            
    </div>

If design is your passion, this flexible degree offers a number of exciting majors that will develop your practical skills in a global context, so you can take your career anywhere in the world.

Bachelor of Design

<div><p>With a BA you gain an internationally recognised degree, leading to diverse career opportunities. Through your study you will develop sector-specific analytical abilities and research experience, well-honed written and verbal communication skills, and a broad perspective on the world and its various cultures.</p><p>Depending on the major subject you choose, the BA may be taken within the School of Arts, the School of Social Sciences, the Faculty of Maori and Indigenous Studies or the Faculty of Law.</p></div>

If you're fascinated by the history and creative activities of humankind and how this shapes societies and our future, then a Bachelor of Arts (BA) is for you. Our graduates are in demand for their flexible skills, practical outlook and depth of understanding they bring to their roles.

Bachelor of Arts

<div><p>Contrary to popular belief, marketing is much more than just selling or advertising.</p><p>A well-considered marketing strategy helps to build strong, memorable brands that will stand out from the competition and generate steady sales for a business.</p><p>Marketing is all about satisfying customers' needs, wants and latent desires. A company's ability to create superior value for customers is key to business success.</p><p>Ultimately, marketers decide which products and services an organisation should offer, to which target customers, at what price, using the most suitable promotion channels.</p><p>Learn about the psychology of customers and what drives their purchase decisions, how to segment and target markets; and the impact of global mega-trends such as mass personalisation, health and wellbeing, and sustainability.</p><p>You will also develop skills in conducting market research to gain fresh insights, and how to write a marketing strategy.</p><p>If you're creative, insightful, and interested in the latest trends and technology, this course may be a good fit for you.</p><strong>Internationally recognised</strong><p>Waikato is ranked in the world's top 251-300 universities for Business &amp; Management Studies in the prestigious QS World University Subject Rankings 2020.</p><p>You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.</p></div>

Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.

Graduate Certificate in Marketing

<div> <strong>Overview</strong> <strong>Overview</strong> <p>In this course you'll gain expertise in a variety of communications areas. You'll study subjects in media, design and business, and gain foundational knowledge in media and corporate communications.</p> <p>You'll also develop critical thinking and practical skills, using commercial-level equipment to produce content for print, radio, film, television and online media.</p> <p>In your first year you'll be introduced to the different spokes of communications and study optional units that reflect or refine your learning in specific communication areas.</p> <p>In your second and third years you'll choose two specialisations to study: one media specialisation and one design and communications specialisation, or two media specialisations.</p> <p>Your final year culminates in a capstone unit where you will work on an applied project in groups. </p> <strong>Media Specialisations</strong> <ul> <li><div><div>Corporate Screen Production</div></div></li> <li><div><div>Journalism</div></div></li> <li><div><div>Web Media</div></div></li> </ul> <strong>Design and Communications Specialisations</strong> <ul> <li><div><div>Digital Experience Communication</div></div></li> <li><div><div>Graphic Communication</div></div></li> <li><div><div>Marketing Communication</div></div></li> <li><div><div>Photography Communication</div></div></li> <li><div>Pre-Masters Journalism1</div></li> <li><div><div>Public Relations Communication</div></div></li> </ul> <p/><div><div><div>1. Pre-Masters Journalism is available only as a second media specialisation, and it cannot be studied with the Journalism specialisation.</div></div></div>

                
                    
                                        <strong>How this course will make you industry ready</strong>

                
                <ul>
<li><div>You'll develop skills and knowledge in traditional and emerging media and communication roles. </div></li>
<li><div>You'll use industry-level equipment to produce content and </div><div>graduate with industry-ready skills.</div></li>
<li><div>You'll build a portfolio of work and have opportunities to meet industry professionals. </div></li>
</ul>
                            
                        
                            <div class="outline__careers">
                                    <strong>What jobs can the Communications course lead to?</strong>

                    <p><strong>Careers</strong></p>
<ul>
<li>Public relations officer</li>
<li>Market researcher</li>
<li>Media and communications officer / consultant</li>
<li>Web communications consultant</li>
<li>Web developer</li>
<li>Marketing manager</li>
<li>Content creator</li>
<li>Media liaison officer / consultant</li>
<li>Filmmaker</li>
<li>Photographer</li>
<li>Advertising / creative advertising specialist</li>
<li>Website manager</li>
</ul>
<p><strong>Industries</strong></p>
<ul>
<li>Media</li>
<li>Marketing</li>
<li>Public relations</li>
<li>Advertising</li>
<li>Film and television</li>
<li>Radio broadcasting</li>
</ul>
                                
                                            </div>
        
                
                    <strong>What you'll learn</strong>
            <ul>
                                    <li>evaluate and apply theoretical frameworks to the fields of media and communication</li>
                                    <li>exercise initiative and creativity in professional practice</li>
                                    <li>develop effective communication and practical skills necessary for digital competence and media literacy</li>
                                    <li>utilise knowledge and skills in media and communication to engage with the complexity of global conditions, as well as the social, cultural, political, economic and technological shifts around media</li>
                                    <li>develop cultural capabilities to engage respectfully with First Peoples and people of all cultures, and demonstrate respect for Indigenous perspectives and all cultures in their community and professional practice</li>
                                    <li>initiate, design, deliver and promote industry-standard outcomes relevant to the two chosen specialisations, and with ethical practices in mind</li>
                            </ul>
            
    </div>

In this course you'll gain expertise in a variety of communications areas. You'll study subjects in media, design and business, and gain foundational knowledge in media and corporate communications.

Search Courses

Bachelor of Communications
Bachelor

Bachelor of Arts
Bachelor

Graduate Certificate in Marketing
Graduate Certificate

Bachelor of Design
Bachelor

Search Courses

Bachelor of CommunicationsBachelor

Bachelor of ArtsBachelor

Graduate Certificate in MarketingGraduate Certificate

Bachelor of DesignBachelor

Bachelor of Communications
Bachelor

Bachelor of Arts
Bachelor

Graduate Certificate in Marketing
Graduate Certificate

Bachelor of Design
Bachelor