<div>Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.Internationally recognisedWaikato is ranked in the world's top 251-300 universities for Business &amp; Management Studies in the prestigious QS World University Subject Rankings 2020.You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.</div>

Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success. This short course can also provide a pathway to further study.

Graduate Certificate in Strategic Management

<div>Contrary to popular belief, marketing is much more than just selling or advertising.A well-considered marketing strategy helps to build strong, memorable brands that will stand out from the competition and generate steady sales for a business.Marketing is all about satisfying customers' needs, wants and latent desires. A company's ability to create superior value for customers is key to business success.Ultimately, marketers decide which products and services an organisation should offer, to which target customers, at what price, using the most suitable promotion channels.Learn about the psychology of customers and what drives their purchase decisions, how to segment and target markets; and the impact of global mega-trends such as mass personalisation, health and wellbeing, and sustainability.You will also develop skills in conducting market research to gain fresh insights, and how to write a marketing strategy.If you're creative, insightful, and interested in the latest trends and technology, this course may be a good fit for you.Internationally recognisedWaikato is ranked in the world's top 251-300 universities for Business &amp; Management Studies in the prestigious QS World University Subject Rankings 2020.You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.</div>

Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.

Graduate Certificate in Marketing

<div>The Diploma in Management will provide you with an intermediate-level university qualification that is equivalent to the second year of a bachelor's degree. It takes a year of full-time study, or longer if you wish to study part-time.The Diploma in Management (DipMgt) can provide a springboard to move into a more advanced qualification, such the Bachelor of Business or the Bachelor of Management Studies with Honours, without having to start your studies from scratch.However, if you do not have any previous tertiary study or relevant work experience, or you are looking for a more introductory qualification at 100-level, we strongly recommend that you should instead enrol in either the Certificate in Business or the Certificate in Management.To complete the Dip(Mgt), students must pass eight papers, including at least five papers (75 points) from subjects in the field of Management. The other three papers can be electives from any subject. At least five of your eight papers must be taken at 200 Level or above.You'll be studying at Waikato Management School, which is ranked in the top 1% of business schools worldwide.</div>

This one-year diploma provides an introduction to management and provides a springboard to further study.

Diploma in Management

<div>The Waikato Master of Business Administration (MBA) is a life-changing qualification designed to develop individuals with the best-practice skills and agile mindset needed to become an outstanding leader or CEO.The Waikato MBA develops graduates with the expertise to drive continuous innovation within their organisation, be able to identify emerging strategic opportunities or threats, lead high-performing teams of people, and confidently manage any challenges that come their way.This 180-point programme is comprised of a suite of papers structured around three interdisciplinary areas - Frameworks, Leadership and Value Creation. Each area imparts the knowledge and skills that today's leaders require as they face unprecedented disruption and digital transformation in the 21st century.The Waikato MBA is ideal for:<ul><li>Middle managers looking to step into more senior roles</li><li>Functional, technical or professional specialists moving into positions that require broader management knowledge</li><li>Business owners or entrepreneurs looking to add best-practice knowledge to their practical expertise.</li></ul>Smaller class sizes means a higher level of interaction with your lecturers and classmates through practical and group assignments.You will also be exposed to inspiring thought leadership presentations that will challenge your current thinking about management, and enhance your ability to drive positive changes within your own organisation.The professional and cultural diversity of MBA participants also provides exceptional insights into different management practices and leadership behaviours, and helps to build lifelong professional networks.Waikato has an international reputationYou'll be studying at Waikato Management School, which has held Triple Crown Accreditation from EQUIS, AMBA and AACSB since 2005. This is an international benchmark of excellence in teaching and research, achieved by less than 1% of the world's business schools.Waikato is also ranked #1 in New Zealand for business and economics by the Times Higher Education World University Rankings by Subject 2022. This means we are in the top 125 universities globally for business and economics.Learn more about the Waikato MBA</div>

Transform yourself into a dynamic leader with the Waikato MBA; a world-class management qualification that is highly practical and will equip you to face the future with confidence.

Master of Business Administration

<div> Overview Overview The Graduate Certificate in Business Fundamentals equips graduates with fundamental business skills and knowledge that transcend discipline boundaries. You will acquire knowledge in data management and security, business analytics, business project management and transformative technologies that impact on business and society. To further your knowledge of a specific area, you will have the flexibility to select one optional discipline unit in human resources, information systems, marketing or finance. Throughout the course, you will enhance your skills in critical thinking and creativity, and build your awareness of new business ideas and the application of business concepts as you collaborate with peers from a variety of discipline perspectives. The graduate certificate can be completed as a standalone qualification or provide a pathway to the Master of Human Resources, Master of Finance, Master of Marketing or Master of Information Systems and Technology. <div> What jobs can the Business Fundamentals course lead to? Careers <ul> <li>Business administration manager</li> <li>Employment relations advisor</li> <li>Financial consultant</li> <li>Project manager</li> </ul> Industries
<ul>
<li>Banking and finance</li>
<li>Consultancy</li>
<li>Education</li>
<li>Resources and renewables</li>
<li>Retail</li>
</ul>
 
 </div>
 
 
 What you'll learn
 <ul>
 <li>apply business knowledge and frameworks to respond to challenges in ambiguous business environments, GC1, GC6</li>
 <li>demonstrate responsible judgement in local and global business settings with consideration of ethical and sustainable ways, GC4, GC5</li>
 <li>source and critically evaluate multiple sources of information to create robust and creative solutions for business, GC2, GC3</li>
 <li>apply knowledge and skills to communicate professionally to diverse audiences, GC3, GC5</li>
 <li>demonstrate professional and academic integrity when working within a team and independently, GC3</li>
 </ul>
 
 </div>

The Graduate Certificate in Business Fundamentals equips graduates with fundamental business skills and knowledge that transcend discipline boundaries.

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