<div>Contrary to popular belief, marketing is much more than just selling or advertising.A well-considered marketing strategy helps to build strong, memorable brands that will stand out from the competition and generate steady sales for a business.Marketing is all about satisfying customers' needs, wants and latent desires. A company's ability to create superior value for customers is key to business success.Ultimately, marketers decide which products and services an organisation should offer, to which target customers, at what price, using the most suitable promotion channels.Learn about the psychology of customers and what drives their purchase decisions, how to segment and target markets; and the impact of global mega-trends such as mass personalisation, health and wellbeing, and sustainability.You will also develop skills in conducting market research to gain fresh insights, and how to write a marketing strategy.If you're creative, insightful, and interested in the latest trends and technology, this course may be a good fit for you.Internationally recognisedWaikato is ranked in the world's top 251-300 universities for Business &amp; Management Studies in the prestigious QS World University Subject Rankings 2020.You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.</div>

Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.

Graduate Certificate in Marketing

<div>Public relations professionals plan and deliver communication strategies for private companies, government departments and non-profit social enterprises to influence people's attitudes and promote behavioural change.They are highly effective networkers who act as a crucial link between an organisation and its key stakeholders, such as the local community, customers and corporate shareholders.They also look after their clients' social media accounts, organise events, write media releases and corporate documents, and work closely with journalists to manage media publicity.PR professionals can also get involved with crisis and issues management, lobbying government ministers, sponsorship and fundraising, and employee relations.The assignments for this short course are highly practical. So if you enjoy writing and talking to people, and love framing ideas in engaging ways, then a career in public relations could be a good fit for you.We encourage our PR students to get involved with the Management Communication Students' Association (MCSA), an award-winning student club that organises regular activities.Internationally recognisedWaikato is the only university in New Zealand - and one of only four outside the United States - whose Public Relations programme is certified by the Public Relations Society of America (PRSA). This is your guarantee of a world-class learning experience, as the PRSA sets the gold standard for PR education.We're also ranked in the world's top 250 universities for Communication &amp; Media Studies in the QS World University Subject Rankings 2023.You'll be studying at Waikato Management School, which is New Zealand's number one ranked business school in the Times Higher Education World University Subject Rankings, in both 2022 and 2023.Waikato is also ranked in the top 1% of all business schools globally with our prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB.</div>

Get the industry-ready skills you need with this short course in public relations. Learn how to express your ideas more persuasively, help organisations enhance their public reputation, organise events, pitch stories to journalists, and build relationships with key stakeholders.

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Graduate Certificate in Marketing
Graduate Certificate

Graduate Certificate in Public Relations
Graduate Certificate

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Graduate Certificate in MarketingGraduate Certificate

Graduate Certificate in Public RelationsGraduate Certificate

Graduate Certificate in Marketing
Graduate Certificate

Graduate Certificate in Public Relations
Graduate Certificate