<div>With a BA you gain an internationally recognised degree, leading to diverse career opportunities. Through your study you will develop sector-specific analytical abilities and research experience, well-honed written and verbal communication skills, and a broad perspective on the world and its various cultures.Depending on the major subject you choose, the BA may be taken within the School of Arts, the School of Social Sciences, the Faculty of Maori and Indigenous Studies or the Faculty of Law.</div>

If you're fascinated by the history and creative activities of humankind and how this shapes societies and our future, then a Bachelor of Arts (BA) is for you. Our graduates are in demand for their flexible skills, practical outlook and depth of understanding they bring to their roles.

Bachelor of Arts

<div>Contrary to popular belief, marketing is much more than just selling or advertising.A well-considered marketing strategy helps to build strong, memorable brands that will stand out from the competition and generate steady sales for a business.Marketing is all about satisfying customers' needs, wants and latent desires. A company's ability to create superior value for customers is key to business success.Ultimately, marketers decide which products and services an organisation should offer, to which target customers, at what price, using the most suitable promotion channels.Learn about the psychology of customers and what drives their purchase decisions, how to segment and target markets; and the impact of global mega-trends such as mass personalisation, health and wellbeing, and sustainability.You will also develop skills in conducting market research to gain fresh insights, and how to write a marketing strategy.If you're creative, insightful, and interested in the latest trends and technology, this course may be a good fit for you.Internationally recognisedWaikato is ranked in the world's top 251-300 universities for Business &amp; Management Studies in the prestigious QS World University Subject Rankings 2020.You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.</div>

Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.

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Bachelor of Arts
Bachelor

Graduate Certificate in Marketing
Graduate Certificate

Search Courses

Bachelor of ArtsBachelor

Graduate Certificate in MarketingGraduate Certificate

Bachelor of Arts
Bachelor

Graduate Certificate in Marketing
Graduate Certificate