<div><p>With a BA you gain an internationally recognised degree, leading to diverse career opportunities. Through your study you will develop sector-specific analytical abilities and research experience, well-honed written and verbal communication skills, and a broad perspective on the world and its various cultures.</p><p>Depending on the major subject you choose, the BA may be taken within the School of Arts, the School of Social Sciences, the Faculty of Maori and Indigenous Studies or the Faculty of Law.</p></div>

If you're fascinated by the history and creative activities of humankind and how this shapes societies and our future, then a Bachelor of Arts (BA) is for you. Our graduates are in demand for their flexible skills, practical outlook and depth of understanding they bring to their roles.

Bachelor of Arts

<div><p>Contrary to popular belief, marketing is much more than just selling or advertising.</p><p>A well-considered marketing strategy helps to build strong, memorable brands that will stand out from the competition and generate steady sales for a business.</p><p>Marketing is all about satisfying customers' needs, wants and latent desires. A company's ability to create superior value for customers is key to business success.</p><p>Ultimately, marketers decide which products and services an organisation should offer, to which target customers, at what price, using the most suitable promotion channels.</p><p>Learn about the psychology of customers and what drives their purchase decisions, how to segment and target markets; and the impact of global mega-trends such as mass personalisation, health and wellbeing, and sustainability.</p><p>You will also develop skills in conducting market research to gain fresh insights, and how to write a marketing strategy.</p><p>If you're creative, insightful, and interested in the latest trends and technology, this course may be a good fit for you.</p><strong>Internationally recognised</strong><p>Waikato is ranked in the world's top 251-300 universities for Business &amp; Management Studies in the prestigious QS World University Subject Rankings 2020.</p><p>You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.</p></div>

Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.

Graduate Certificate in Marketing

<div> <strong>Overview</strong> <strong>Overview</strong> <p>In this course you'll gain expertise in a variety of communications areas. You'll study subjects in media, design and business, and gain foundational knowledge in media and corporate communications.</p> <p>You'll also develop critical thinking and practical skills, using commercial-level equipment to produce content for print, radio, film, television and online media.</p> <p>In your first year you'll be introduced to the different spokes of communications and study optional units that reflect or refine your learning in specific communication areas.</p> <p>In your second and third years you'll choose two specialisations to study: one media specialisation and one design and communications specialisation, or two media specialisations.</p> <p>Your final year culminates in a capstone unit where you will work on an applied project in groups. </p> <strong>Media Specialisations</strong> <ul> <li><div><div>Corporate Screen Production</div></div></li> <li><div><div>Journalism</div></div></li> <li><div><div>Web Media</div></div></li> </ul> <strong>Design and Communications Specialisations</strong> <ul> <li><div><div>Digital Experience Communication</div></div></li> <li><div><div>Graphic Communication</div></div></li> <li><div><div>Marketing Communication</div></div></li> <li><div><div>Photography Communication</div></div></li> <li><div>Pre-Masters Journalism1</div></li> <li><div><div>Public Relations Communication</div></div></li> </ul> <p/><div><div><div>1. Pre-Masters Journalism is available only as a second media specialisation, and it cannot be studied with the Journalism specialisation.</div></div></div>

                
                    
                                        <strong>How this course will make you industry ready</strong>

                
                <ul>
<li><div>You'll develop skills and knowledge in traditional and emerging media and communication roles. </div></li>
<li><div>You'll use industry-level equipment to produce content and </div><div>graduate with industry-ready skills.</div></li>
<li><div>You'll build a portfolio of work and have opportunities to meet industry professionals. </div></li>
</ul>
                            
                        
                            <div class="outline__careers">
                                    <strong>What jobs can the Communications course lead to?</strong>

                    <p><strong>Careers</strong></p>
<ul>
<li>Public relations officer</li>
<li>Market researcher</li>
<li>Media and communications officer / consultant</li>
<li>Web communications consultant</li>
<li>Web developer</li>
<li>Marketing manager</li>
<li>Content creator</li>
<li>Media liaison officer / consultant</li>
<li>Filmmaker</li>
<li>Photographer</li>
<li>Advertising / creative advertising specialist</li>
<li>Website manager</li>
</ul>
<p><strong>Industries</strong></p>
<ul>
<li>Media</li>
<li>Marketing</li>
<li>Public relations</li>
<li>Advertising</li>
<li>Film and television</li>
<li>Radio broadcasting</li>
</ul>
                                
                                            </div>
        
                
                    <strong>What you'll learn</strong>
            <ul>
                                    <li>evaluate and apply theoretical frameworks to the fields of media and communication</li>
                                    <li>exercise initiative and creativity in professional practice</li>
                                    <li>develop effective communication and practical skills necessary for digital competence and media literacy</li>
                                    <li>utilise knowledge and skills in media and communication to engage with the complexity of global conditions, as well as the social, cultural, political, economic and technological shifts around media</li>
                                    <li>develop cultural capabilities to engage respectfully with First Peoples and people of all cultures, and demonstrate respect for Indigenous perspectives and all cultures in their community and professional practice</li>
                                    <li>initiate, design, deliver and promote industry-standard outcomes relevant to the two chosen specialisations, and with ethical practices in mind</li>
                            </ul>
            
    </div>

In this course you'll gain expertise in a variety of communications areas. You'll study subjects in media, design and business, and gain foundational knowledge in media and corporate communications.

Bachelor of Communications

<div> <strong>Overview</strong> <strong>Overview</strong> <p>The Master of Philosophy aims to expand knowledge beyond the undergraduate honours or postgraduate diploma level, culminating in a research thesis. Upon completion of a master by research degree, you may apply to be considered for entry into a Doctor of Philosophy (PhD) program.</p> <p>A higher degree by research differs from other postgraduate degrees in that at least two-thirds of the study program must involve research. Although some coursework units may be required, the main part of your work will be in the form of a thesis written under the guidance of a supervisor and associate supervisor(s). Your thesis must, in the opinion of the examiners, be a substantial original contribution to the knowledge or understanding of any field through the discovery of new facts, the formulation of theories or the innovative reinterpretation of known data and established ideas. It must also demonstrate your capacity to conceive, design and complete independent research.</p> <p>The Master of Philosophy (MPhil) is offered by most schools and departments across Curtin. Each subject area has its own CRICOS code. For further information, please contact the Graduate Research School.</p>                                                                <strong>Why research at Curtin</strong> <p>Curtin is widely recognised for applied research firmly focused on solving real-world problems. Underpinning our research endeavours are strong partnerships with industry, business and government, which result in outcomes that greatly benefit the broader community locally, nationally and globally. Our international reputation for being a strong partner in industry-driven research ensures our graduates enjoy outstanding opportunities to become innovators in their fields.</p>                                                                <strong>What you'll learn</strong>             <ul>                                     <li>Demonstrate mastery of theoretical knowledge and to reflect critically on that knowledge and its application</li>                                     <li>Investigate, analyse and synthesise complex information, problems, concepts and theories and apply established theories to different bodies of knowledge or practice</li>                                     <li>Generate and evaluate complex ideas and concepts at an abstract level</li>                                     <li>Design, use and evaluate research and research methods</li>                                     <li>Present a coherent and sustained argument and to disseminate research concepts, plans and results to the general community, peers and the national and international research community</li>                                     <li>Design, evaluate implement, analyse, theorise and disseminate research that makes an original contribution to knowledge and/or professional practice</li>                             </ul>             
    </div>

The Master of Philosophy aims to expand knowledge beyond the undergraduate honours or postgraduate diploma level, culminating in a research thesis. Upon completion of a master by research degree, you may apply to be considered for entry into a Doctor of Philosophy (PhD) program.

Master of Philosophy (Media, Culture and Creative Arts)

<div> <strong>Overview</strong> <strong>Overview</strong> <p>The Master of Philosophy aims to expand knowledge beyond the undergraduate honours or postgraduate diploma level, culminating in a research thesis. Upon completion of a master by research degree, you may apply to be considered for entry into a Doctor of Philosophy (PhD) program.</p> <p>A higher degree by research differs from other postgraduate degrees in that at least two-thirds of the study program must involve research. Although some coursework units may be required, the main part of your work will be in the form of a thesis written under the guidance of a supervisor and associate supervisor(s). Your thesis must, in the opinion of the examiners, be a substantial original contribution to the knowledge or understanding of any field through the discovery of new facts, the formulation of theories or the innovative reinterpretation of known data and established ideas. It must also demonstrate your capacity to conceive, design and complete independent research.</p> <p>The Master of Philosophy (MPhil) is offered by most schools and departments across Curtin. Each subject area has its own CRICOS code. For further information, please contact the Graduate Research School.</p>                                                                <strong>Why research at Curtin</strong> <p>Curtin is widely recognised for applied research firmly focused on solving real-world problems. Underpinning our research endeavours are strong partnerships with industry, business and government, which result in outcomes that greatly benefit the broader community locally, nationally and globally. Our international reputation for being a strong partner in industry-driven research ensures our graduates enjoy outstanding opportunities to become innovators in their fields.</p>                                                                <strong>What you'll learn</strong>             <ul>                                     <li>demonstrate mastery of theoretical knowledge and reflect critically on that knowledge and its application</li>                                     <li>investigate, analyse and synthesise complex information, problems, concepts and theories and apply established theories to different bodies of knowledge or practice</li>                                     <li>generate and evaluate complex ideas and concepts at an abstract level</li>                                     <li>design, use and evaluate research and research methods</li>                                     <li>present a coherent and sustained argument and to disseminate research concepts, plans and results to the general community, peers and the national and international research community</li>                                     <li>design, evaluate implement, analyse, theorise and disseminate research that makes an original contribution to knowledge and/or professional practice</li>                             </ul>             
    </div>

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