<div>Contrary to popular belief, marketing is much more than just selling or advertising.A well-considered marketing strategy helps to build strong, memorable brands that will stand out from the competition and generate steady sales for a business.Marketing is all about satisfying customers' needs, wants and latent desires. A company's ability to create superior value for customers is key to business success.Ultimately, marketers decide which products and services an organisation should offer, to which target customers, at what price, using the most suitable promotion channels.Learn about the psychology of customers and what drives their purchase decisions, how to segment and target markets; and the impact of global mega-trends such as mass personalisation, health and wellbeing, and sustainability.You will also develop skills in conducting market research to gain fresh insights, and how to write a marketing strategy.If you're creative, insightful, and interested in the latest trends and technology, this course may be a good fit for you.Internationally recognisedWaikato is ranked in the world's top 251-300 universities for Business &amp; Management Studies in the prestigious QS World University Subject Rankings 2020.You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.</div>

Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.

Graduate Certificate in Marketing

<div> Outline Outline The Master of Philosophy aims to expand knowledge beyond the undergraduate honours or postgraduate diploma level, culminating in a research thesis. Upon completion of a master by research degree, you may apply to be considered for entry into a Doctor of Philosophy (PhD) program. A higher degree by research differs from other postgraduate degrees in that at least two-thirds of the study program must involve research. Although some coursework units may be required, the main part of your work will be in the form of a thesis written under the guidance of a supervisor and associate supervisor(s). Your thesis must, in the opinion of the examiners, be a substantial original contribution to the knowledge or understanding of any field through the discovery of new facts, the formulation of theories or the innovative reinterpretation of known data and established ideas. It must also demonstrate your capacity to conceive, design and complete independent research. The Master of Philosophy (MPhil) is offered by most schools and departments across Curtin. Each subject area has its own CRICOS code. For further information, please contact the Graduate Research School. Why research at Curtin Curtin is widely recognised for applied research firmly focused on solving real-world problems. Underpinning our research endeavours are strong partnerships with industry, business and government, which result in outcomes that greatly benefit the broader community locally, nationally and globally. Our international reputation for being a strong partner in industry-driven research ensures our graduates enjoy outstanding opportunities to become innovators in their fields. What you'll learn <ul> <li>demonstrate mastery of theoretical knowledge and reflect critically on that knowledge and its application</li> <li>investigate, analyse and synthesise complex information, problems, concepts and theories and apply established theories to different bodies of knowledge or practice</li> <li>generate and evaluate complex ideas and concepts at an abstract level</li> <li>design, use and evaluate research and research methods</li> <li>present a coherent and sustained argument and to disseminate research concepts, plans and results to the general community, peers and the national and international research community</li> <li>design, evaluate implement, analyse, theorise and disseminate research that makes an original contribution to knowledge and/or professional practice</li> </ul> 
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The Master of Philosophy aims to expand knowledge beyond the undergraduate honours or postgraduate diploma level, culminating in a research thesis. Upon completion of a master by research degree, you may apply to be considered for entry into a Doctor of Philosophy (PhD) program.

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Master of Philosophy (Marketing)
Masters (Coursework)

Graduate Certificate in Marketing
Graduate Certificate

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Master of Philosophy (Marketing)Masters (Coursework)

Graduate Certificate in MarketingGraduate Certificate

Master of Philosophy (Marketing)
Masters (Coursework)

Graduate Certificate in Marketing
Graduate Certificate